{"id":1066,"date":"2023-02-19T18:59:07","date_gmt":"2023-02-19T18:59:07","guid":{"rendered":"https:\/\/welt-auto.ro\/?p=1066"},"modified":"2023-02-19T18:59:19","modified_gmt":"2023-02-19T18:59:19","slug":"mercedes-ar-putea-prezenta-premiera-anul-acesta-inlocuitorii-clasei-si-clasei-b","status":"publish","type":"post","link":"https:\/\/welt-auto.ro\/mercedes-ar-putea-prezenta-premiera-anul-acesta-inlocuitorii-clasei-si-clasei-b\/","title":{"rendered":"Mercedes ar putea prezenta \u00een premier\u0103 anul acesta \u00eenlocuitorii Clasei A \u0219i Clasei B"},"content":{"rendered":"
\"Mercedes<\/a>
V\u00e2nz\u0103rile de modele premium entry level, cum ar fi Clasa A (foto), au reprezentat 29% din volumul de autoturisme Mercedes \u00een 2022.<\/figcaption><\/figure>\n

Mercedes-Benz ar putea prezenta \u00een avanpremier\u0103 o nou\u0103 gam\u0103 de modele compacte \u00een cursul acestui an, bazat\u0103 pe noua sa arhitectur\u0103 MMA, a declarat Ola Kallenius, CEO-ul companiei.<\/p>\n

Constructorul auto va continua s\u0103 v\u00e2nd\u0103 ma\u0219ini compacte, chiar dac\u0103 va pune accent pe v\u00e2nz\u0103rile modelelor sale cu cea mai mare marj\u0103 de profit, inclusiv marca de lux Maybach, divizia de \u00eenalt\u0103 performan\u021b\u0103 AMG \u0219i off-road-ul G-Class. Pre\u021bul mediu de v\u00e2nzare al unei ma\u0219ini Mercedes a crescut cu 43% din 2019, fiind acum de aproximativ 73.000 de euro (78.000 de dolari).<\/p>\n

Strategia de a se concentra pe ma\u0219inile de \u00eenalt\u0103 clas\u0103 a ridicat \u00eentreb\u0103ri dac\u0103 Mercedes mai este angajat\u0103 \u00een segmentul compact, a recunoscut Kallenius vineri, la prezentarea rezultatelor financiare ale Mercedes pentru 2022.<\/p>\n

\u00centrebat dac\u0103 \u00een viitor vor exista investi\u021bii \u00een ma\u0219ini mai mici, Kallenius a r\u0103spuns: „Nu este o problem\u0103: „R\u0103spunsul scurt este da”.<\/p>\n

El a ad\u0103ugat: „Dar ne vom concentra pe modelele care credem c\u0103 sunt cele mai de succes la nivel mondial. S-ar putea ca mai t\u00e2rziu \u00een acest an s\u0103 facem chiar o sugestie despre cum va ar\u0103ta acest viitor.”<\/p>\n

\u00cen prezent, Mercedes comercializeaz\u0103 \u00een Europa \u0219apte modele compacte principale construite pe platforma MFA2: Clasa A, Clasa B, Clasa A sedan, CLA coupe, CLA break, GLA (plus EQA EV) \u0219i GLB (plus EQB EV).<\/p>\n

Mercedes inten\u021bioneaz\u0103 s\u0103 reduc\u0103 acest num\u0103r la patru \u00een urm\u0103torii ani.<\/p>\n

\"MB<\/a><\/p>\n

Spre deosebire de viitoarea arhitectur\u0103 MB.EA a Mercedes pentru ma\u0219ini mai mari, care este destinat\u0103 doar vehiculelor electrice cu baterii, MMA poate g\u0103zdui motoare cu combustie intern\u0103, de\u0219i a fost proiectat\u0103 \u00een jurul unui sistem de propulsie complet electric. Primul dintre cele patru vehicule de pe platform\u0103 este a\u0219teptat s\u0103 fie lansat \u00een 2024.<\/p>\n

Segmentul „entry level”, care include aproximativ 20.000 de v\u00e2nz\u0103ri ale m\u0103rcii Smart, a reprezentat 595.916 din cele 1,04 milioane de v\u00e2nz\u0103ri de autoturisme ale Grupului Mercedes-Benz, adic\u0103 aproximativ 29%.<\/p>\n

Aceast\u0103 cifr\u0103 reprezint\u0103 o sc\u0103dere de 2 procente fa\u021b\u0103 de 2021, \u00een timp ce v\u00e2nz\u0103rile globale au crescut cu 5 procente. V\u00e2nz\u0103rile \u00een segmentul „top end” au crescut cu 9 procente, iar \u00een segmentul „core”, au crescut cu 8 procente.<\/p>\n

„Intrarea \u00een lux”<\/h3>\n

Kallenius a descris noua strategie compact\u0103 a Mercedes ca fiind „entry luxury” \u0219i inten\u021bioneaz\u0103 s\u0103 creasc\u0103 pre\u021burile pentru modelele compacte, \u00een \u00eencercarea de a cre\u0219te marjele mai aproape de \u021binta sa general\u0103 de 14 procente.<\/p>\n

Mercedes le-a spus anali\u0219tilor \u00een martie 2022 c\u0103 modelele entry level vor reprezenta o parte mult mai mic\u0103 din v\u00e2nz\u0103rile globale p\u00e2n\u0103 \u00een 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mercedes-Benz ar putea prezenta \u00een avanpremier\u0103 o nou\u0103 gam\u0103 de modele compacte \u00een cursul acestui an, bazat\u0103 pe noua sa arhitectur\u0103 MMA, a declarat Ola Kallenius, CEO-ul companiei. Constructorul auto va continua s\u0103 v\u00e2nd\u0103 ma\u0219ini compacte, chiar dac\u0103 va pune accent pe v\u00e2nz\u0103rile modelelor sale cu cea mai mare marj\u0103 de profit, inclusiv marca de […]<\/p>\n","protected":false},"author":2,"featured_media":1067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[301,298,300,299],"class_list":["post-1066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modele-noi-auto","tag-clase","tag-mercede","tag-modele","tag-vanzri"],"yoast_head":"\nMercedes ar putea prezenta \u00een premier\u0103 anul acesta \u00eenlocuitorii Clasei A \u0219i Clasei B - Un altfel de Blog Auto - Welt-auto.ro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/welt-auto.ro\/mercedes-ar-putea-prezenta-premiera-anul-acesta-inlocuitorii-clasei-si-clasei-b\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes ar putea prezenta \u00een premier\u0103 anul acesta \u00eenlocuitorii Clasei A \u0219i Clasei B - Un altfel de Blog Auto - Welt-auto.ro\" \/>\n<meta property=\"og:description\" content=\"Mercedes-Benz ar putea prezenta \u00een avanpremier\u0103 o nou\u0103 gam\u0103 de modele compacte \u00een cursul acestui an, bazat\u0103 pe noua sa arhitectur\u0103 MMA, a declarat Ola Kallenius, CEO-ul companiei. Constructorul auto va continua s\u0103 v\u00e2nd\u0103 ma\u0219ini compacte, chiar dac\u0103 va pune accent pe v\u00e2nz\u0103rile modelelor sale cu cea mai mare marj\u0103 de profit, inclusiv marca de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/welt-auto.ro\/mercedes-ar-putea-prezenta-premiera-anul-acesta-inlocuitorii-clasei-si-clasei-b\/\" \/>\n<meta property=\"og:site_name\" content=\"Un altfel de Blog Auto - Welt-auto.ro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weltautor\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-19T18:59:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-19T18:59:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/welt-auto.ro\/file\/2023\/02\/Mercedes-A-Class-2022.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"792\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Andrei Welther\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrei Welther\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/welt-auto.ro\/mercedes-ar-putea-prezenta-premiera-anul-acesta-inlocuitorii-clasei-si-clasei-b\/\",\"url\":\"https:\/\/welt-auto.ro\/mercedes-ar-putea-prezenta-premiera-anul-acesta-inlocuitorii-clasei-si-clasei-b\/\",\"name\":\"Mercedes ar putea prezenta \u00een premier\u0103 anul acesta \u00eenlocuitorii Clasei A \u0219i Clasei B - 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