{"id":731,"date":"2023-01-11T09:10:04","date_gmt":"2023-01-11T09:10:04","guid":{"rendered":"https:\/\/welt-auto.ro\/?p=731"},"modified":"2023-01-11T09:10:14","modified_gmt":"2023-01-11T09:10:14","slug":"de-ce-audi-trebuie-sa-accelereze-ritmul-2023","status":"publish","type":"post","link":"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/","title":{"rendered":"De ce Audi trebuie s\u0103 accelereze ritmul \u00een 2023"},"content":{"rendered":"
\"Premiera
Duesmann se afl\u0103 l\u00e2ng\u0103 conceptul futurist Urbansphere de la Audi, care prezint\u0103 un vehicul electric destinat persoanelor care locuiesc \u00een megaora\u0219e. Rivalii sunt \u00eenaintea Audi \u00een lansarea de noi ma\u0219ini electrice.<\/figcaption><\/figure>\n

Dac\u0103 ar trebui s\u0103 g\u0103si\u021bi un animal potrivit pentru fiecare dintre cele 12 m\u0103rci ale Grupului Volkswagen, pentru Audi ar veni \u00een minte imaginea unei \u0219op\u00e2rle. O \u0219op\u00e2rl\u0103 are un aspect izbitor, dar este, de asemenea, destul de imobil\u0103 \u00een cea mai mare parte a zilei.<\/p>\n

\u00cen cadrul imperiului VW, nimeni nu se \u00eendoie\u0219te de competen\u021ba inginerilor de la Audi sau de capacitatea designerilor de a crea vehicule premium elegante. Cu toate acestea, Audi a f\u0103cut prea pu\u021bin \u00een 2022 \u00een compara\u021bie cu concuren\u021bii s\u0103i premium Mercedes-Benz \u0219i BMW. Iar \u00een 2023, exist\u0103 pu\u021bine semne de \u00eembun\u0103t\u0103\u021bire.<\/p>\n

Lans\u0103rile pe pia\u021b\u0103 am\u00e2nate din cauza unor probleme de software, lichidarea ma\u0219inii emblematice autonome Artemis, planificat\u0103 ini\u021bial pentru 2024, \u0219i r\u0103m\u00e2nerea \u00een urm\u0103 \u00een ceea ce prive\u0219te ma\u0219inile electrice \u00eenseamn\u0103 c\u0103 CEO-ul Markus Duesmann nu poate fi mul\u021bumit de performan\u021ba m\u0103rcii \u00een 2022.<\/p>\n

Audi se afl\u0103 sub atenta supraveghere din partea familiilor Porsche-Piech – ac\u021bionarii majoritari ai grupului VW, care au avut \u00eentotdeauna o afinitate special\u0103 pentru marc\u0103.<\/p>\n

Noul director general al VW Group, Oliver Blume – care conduce \u0219i Porsche – \u0219i-a stabilit sarcina de a gestiona Audi mai \u00eendeaproape.<\/p>\n

Audi se afl\u0103 \u00een prezent \u00eentr-o dilem\u0103: BMW \u0219i Mercedes trag \u00eenainte cu tot mai multe modele noi, \u00een timp ce start-up-urile premium chineze\u0219ti, precum Nio, pun Audi sub o presiune suplimentar\u0103.<\/p>\n

Sl\u0103biciune \u00een China<\/h3>\n

Sl\u0103biciunea Audi este vizibil\u0103 \u00een China, cea mai important\u0103 pia\u021b\u0103 de cre\u0219tere a industriei.<\/p>\n

V\u00e2nz\u0103rile modelului A6, care genereaz\u0103 marje mari de profit, au sc\u0103zut cu 31% \u00een China \u00een primele trei trimestre din 2022, iar v\u00e2nz\u0103rile sedanului A8, care se \u00eencadreaz\u0103 \u00een gam\u0103, au sc\u0103zut cu 36%.<\/p>\n

„Dac\u0103 ne uit\u0103m la modele comparabile cu A6, cum ar fi BMW Seria 5 sau Mercedes Clasa E \u00een China, BMW a reu\u0219it s\u0103 \u00ee\u0219i creasc\u0103 cifrele de v\u00e2nz\u0103ri \u00een 2022. Deci nu este din cauza segmentului. A6 are o problem\u0103 pe pia\u021b\u0103. Audi nu este v\u0103zut la acela\u0219i nivel cu Mercedes \u0219i BMW”, a declarat Jochen Siebert, \u0219eful JSC Automotive, o agen\u021bie de consultan\u021b\u0103 specializat\u0103 \u00een pia\u021ba chinez\u0103.<\/p>\n

Ca r\u0103spuns la comentariile lui Siebert, Audi a indicat un total de 496.295 de vehicule livrate \u00een China \u00een primele trei trimestre \u0219i a citat ca motive pentru dificult\u0103\u021bile sale de v\u00e2nz\u0103ri blocajele continue \u00een aprovizionare, \u00een special cu semiconductori, precum \u0219i restric\u021biile de produc\u021bie legate de COVID.<\/p>\n

\"Audi<\/a>
Concuren\u021bii \u00ee\u0219i bat joc de studiile futuriste Sphere ale Audi. Sunt prezentate Skysphere, Grandsphere \u0219i Urbansphere.<\/figcaption><\/figure>\n

Aceste probleme se vor atenua \u00een acest an. Dar Audi va duce \u00een continuare lips\u0103 de un nou model de top pentru a ajunge din urm\u0103 concuren\u021ba \u00een China, dar \u0219i \u00een Europa \u0219i SUA.<\/p>\n

Modelul full-electric e-tron, lansat \u00een 2019, a fost modernizat \u0219i redenumit Q8 e-tron. Acesta va ajunge \u00een dealerii europeni la sf\u00e2r\u0219itul lunii februarie. Lansarea pe pia\u021ba american\u0103 va avea loc la sf\u00e2r\u0219itul lunii aprilie.<\/p>\n

Mult-a\u0219teptatul Q6 e-tron este a\u0219teptat s\u0103 fie prezentat \u00een toamn\u0103. Este primul SUV Audi pe noua platform\u0103 electric\u0103 PPE dezvoltat\u0103 \u00eempreun\u0103 cu Porsche \u0219i cea mai important\u0103 lansare de model complet electric a m\u0103rcii \u00een acest an. Este, de asemenea, prima ma\u0219in\u0103 nou\u0103 complet electric\u0103 a lui Duesmann dup\u0103 trei ani \u0219i jum\u0103tate \u00een calitate de CEO Audi.<\/p>\n

Un nou model compact A4 ar putea veni \u00een continuare \u00een 2023, iar A6, care este important ca ma\u0219in\u0103 pentru flote de afaceri, va primi un face-lift. Cu toate acestea, versiunea complet electric\u0103 a lui A6 va fi disponibil\u0103 abia \u00een 2024, \u00een timp ce BMW va putea oferi clien\u021bilor s\u0103i i5 \u0219i i5 break \u00eenc\u0103 din vara acestui an.<\/p>\n

Starea de spirit \u00een r\u00e2ndul dealerilor Audi este proast\u0103. Noile modele nu vin suficient de repede pentru ei.<\/p>\n

Iar un concurent Audi face mi\u0219to de reclamele TV \u0219mechere ale m\u0103rcii pentru studii futuriste, cum ar fi Grandsphere. Directorii lor spun: „Noi prefer\u0103m s\u0103 facem publicitate la televizor la ma\u0219ini pe care le po\u021bi cump\u0103ra.”<\/p>\n

Pe 26 ianuarie, Audi va prezenta cel de-al patrulea concept Sphere, numit Activesphere. Aceasta este \u00eenc\u0103 o viziune a c\u0103rei realizare este departe.<\/p>\n

Este probabil ca v\u00e2nz\u0103rile Audi s\u0103 scad\u0103 \u00een acest an din cauza gamei sale \u00eemb\u0103tr\u00e2nite. Livr\u0103rile sale globale au sc\u0103zut anul trecut cu 3,9%, la 1,61 milioane de unit\u0103\u021bi, din cauza unor blocaje prelungite \u00een aprovizionare \u0219i a unor provoc\u0103ri majore \u00een lan\u021bul logistic, a anun\u021bat mar\u021bi marca \u00eentr-un comunicat de pres\u0103.<\/p>\n

Este posibil ca criza de cipuri s\u0103 se atenueze \u00een acest an, dar va fi \u00een continuare o problem\u0103. Pauza \u00een lansarea de modele va duce, de asemenea, la o subutilizare a uzinelor Audi.<\/p>\n

‘BMW Nord’<\/h3>\n

Problemele Audi \u0219i num\u0103rul mare de fo\u0219ti directori BMW \u00een posturi de conducere fac ca Audi s\u0103 fie numit „BMW Nord” de c\u0103tre membrii nemul\u021bumi\u021bi ai conducerii grupului VW din Wolfsburg, potrivit revistei Spiegel.<\/p>\n

Sediul Audi din Ingolstadt, \u00een Bavaria, Germania, se afl\u0103 la doar 85 km nord de baza BMW din Munchen. Duesmann, \u0219efa de v\u00e2nz\u0103ri Hildegard Wortmann \u0219i \u0219eful de marketing Henrik Wenders sunt to\u021bi fo\u0219ti directori BMW.<\/p>\n

\"Audi
\u0218efa de v\u00e2nz\u0103ri Hildegard Wortmann este sub presiune.<\/figcaption><\/figure>\n

\u00centreaga conducere a echipei de Formula 1 Audi, care este \u00een curs de creare, are \u0219i ea un trecut BMW.<\/p>\n

Odat\u0103 cu \u00eenl\u0103turarea fostului CEO al grupului VW, Herbert Diess, care a venit tot de la BMW, directorilor le lipse\u0219te un sus\u021bin\u0103tor important, a declarat o persoan\u0103 din interior.<\/p>\n

Managerii de rang \u00eenalt de la Audi spun c\u0103 nu au auzit niciodat\u0103 de termenul „BMW Nord”. Cu toate acestea, nelini\u0219tea de la Wolfsburg nu se diminueaz\u0103.<\/p>\n

\u00cenainte de Cr\u0103ciun, au existat zvonuri c\u0103 Wortmann va fi \u00eenlocuit\u0103 \u00een viitorul apropiat. Wayne Griffiths, \u00een prezent \u0219ef al m\u0103rcilor Seat\/Cupra din cadrul grupului VW, a fost prezentat ca succesor al acesteia. Griffiths este un fost manager Audi.<\/p>\n

Audi a negat cu t\u0103rie zvonurile. Dar 2023 va fi un an de prob\u0103 pentru Wortmann. Audi trebuie s\u0103 dea rezultate \u00een ceea ce prive\u0219te v\u00e2nz\u0103rile.<\/p>\n

Pentru Duesmann, principala provocare va fi s\u0103 demonstreze c\u0103 Audi prinde vitez\u0103 pentru a ajunge din urm\u0103 rivalii. Dac\u0103 va r\u0103m\u00e2ne \u00een func\u021bia de CEO Audi p\u00e2n\u0103 anul viitor, marca va trebui s\u0103 ia av\u00e2nt.<\/p>\n

Duesmann va avea o nou\u0103 \u0219ans\u0103, a declarat un insider pentru Automobilwoche. „El trebuie s\u0103 profite de ea”, a spus executivul.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dac\u0103 ar trebui s\u0103 g\u0103si\u021bi un animal potrivit pentru fiecare dintre cele 12 m\u0103rci ale Grupului Volkswagen, pentru Audi ar veni \u00een minte imaginea unei \u0219op\u00e2rle. O \u0219op\u00e2rl\u0103 are un aspect izbitor, dar este, de asemenea, destul de imobil\u0103 \u00een cea mai mare parte a zilei. \u00cen cadrul imperiului VW, nimeni nu se \u00eendoie\u0219te de […]<\/p>\n","protected":false},"author":2,"featured_media":732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[158,161,159,162,160],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modele-noi-auto","tag-audi","tag-audi-china","tag-audi-vanzari","tag-bmw-vs-audi","tag-vanzari-audi-china"],"yoast_head":"\nDe ce Audi trebuie s\u0103 accelereze ritmul \u00een 2023 - Un altfel de Blog Auto - Welt-auto.ro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De ce Audi trebuie s\u0103 accelereze ritmul \u00een 2023 - Un altfel de Blog Auto - Welt-auto.ro\" \/>\n<meta property=\"og:description\" content=\"Dac\u0103 ar trebui s\u0103 g\u0103si\u021bi un animal potrivit pentru fiecare dintre cele 12 m\u0103rci ale Grupului Volkswagen, pentru Audi ar veni \u00een minte imaginea unei \u0219op\u00e2rle. O \u0219op\u00e2rl\u0103 are un aspect izbitor, dar este, de asemenea, destul de imobil\u0103 \u00een cea mai mare parte a zilei. \u00cen cadrul imperiului VW, nimeni nu se \u00eendoie\u0219te de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Un altfel de Blog Auto - Welt-auto.ro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weltautor\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T09:10:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-11T09:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/welt-auto.ro\/file\/2023\/01\/Audi-Duesmann-Urbansphere-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrei Welther\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrei Welther\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/\",\"url\":\"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/\",\"name\":\"De ce Audi trebuie s\u0103 accelereze ritmul \u00een 2023 - Un altfel de Blog Auto - Welt-auto.ro\",\"isPartOf\":{\"@id\":\"https:\/\/welt-auto.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/welt-auto.ro\/file\/2023\/01\/Audi-Duesmann-Urbansphere-2022.jpg\",\"datePublished\":\"2023-01-11T09:10:04+00:00\",\"dateModified\":\"2023-01-11T09:10:14+00:00\",\"author\":{\"@id\":\"https:\/\/welt-auto.ro\/#\/schema\/person\/69a640369c1548e5b5e04f610d3be559\"},\"breadcrumb\":{\"@id\":\"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/welt-auto.ro\/de-ce-audi-trebuie-sa-accelereze-ritmul-2023\/#primaryimage\",\"url\":\"https:\/\/welt-auto.ro\/file\/2023\/01\/Audi-Duesmann-Urbansphere-2022.jpg\",\"contentUrl\":\"https:\/\/welt-auto.ro\/file\/2023\/01\/Audi-Duesmann-Urbansphere-2022.jpg\",\"width\":900,\"height\":549,\"caption\":\"Duesmann se afl\u0103 l\u00e2ng\u0103 conceptul futurist Urbansphere de la Audi, care prezint\u0103 un vehicul electric destinat persoanelor care locuiesc \u00een megaora\u0219e. 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